Mission & Values

Our mission is to improve patients’ lives by identifying, developing and commercializing important specialty pharmaceutical products to address unmet patient needs. We address serious diseases, always with the goal of improving patient care. Keeping patients at the forefront of our mind inspires us to bring innovative and valuable resources to all aspects of our business for the ultimate benefit of the patients in need.


We value honesty and compliance with all of the laws, rules, regulations and corporate policies that apply to our business, and we expect the same total commitment from our employees, consultants, business partners and services providers, we view our uncompromising commitment to honestly and compliance as a core value — one that we look for in all.


Appropriate access to our reliable selected products to the most needed customer in MENA region will improve patients & customer health, Beauty & to support government public health priorities to grow & diferentiate our unique business model too eliver sustainable sales & profit.

Team Work:

PHAAX ‘Key strength lies in its team of top-notch professionals from the middle east pharmaceutical industry. The company`s founders have, to a great extent, shaped the pharmaceutical industry of the MENA region. Thier experience and knowledge extends across multiple therapeutic categories, prescription and over the counter (OTC) brands, as well as private and hospital-based initiatives. Senoir management has been drawn from the ranks of the most successful multinational companies in the region.



Our passion is our unwavering commitment to improving patient care. The intensity we devote to our efforts and our focus on the efficient development of products to address unmet patient needs is clear evidence of our passion.


Innovation is essential to help atients and health care providers address unmet medical needs. Striving to provide new benefits for unmet patient needs requires us to look for noval solutions, particularly where others have been discouraged by the difficulty of the problem or the small size of the patients population.

Pursuit Of Excellence:

In all that we do –our passion and collaboration, our integrity and our caring for patients — we demonstrate our pursuit of excellence. we will always strive to make it to the next level. Our new Marketing & Sales Excellence model will connect digitalize communcation using the latest to be easily and friendly accessiable to all healthcare provider and consumer.

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