ABOUT Phaax


Pharmaceuticals and consumer health Products.

PHAAX established in 2014. PHAAX is a regional privately owned pharmaceutical company across Middle East and North Africa region (MENA), specializing in commercial development of innovative healthcare products.

PHAAX is managed by a group of professionals (all are ex. Multinationals) expertise in local , international business , Management and Marketing in the Middle East and North Africa (MENA) markets. We are marketing & selling products of well established of highly recognized pharmaceutical & consumer health multinational by, outsourcing them through Distribution and Agency Agreements offers a broad range of products that contribute to improving quality of life and its customers’ performance in markets.



MISSION & VALUES

Our mission is to improve patients’ lives by identifying, developing and commercializing important specialty pharmaceutical products to address unmet patient needs. We address serious diseases, always with the goal of improving patient care. Keeping patients at the forefront of our mind inspires us to bring innovative and valuable resources to all aspects of our business for the ultimate benefit of the patients in need.

INTEGRITY

we value honesty and compliance with all of the laws, rules, regulations and corporate policies that apply to our business, and we expect the same total commitment from our employees, consultants, business partners and services providers. We view our uncompromising commitment to honesty and compliance as a core value – one that we look for in all


ACCESS

Appropriate access to our reliable selected products to the most needed customer in MENA region will improve patients and customers health, beauty and to support government public health priorities to grow & differentiate our unique business model too eliver sustainable sales and profit.


OUR PASSION

Our passion is our unwavering commitment to improving patient care. The intensity we devote to our efforts and our focus on the efficient development of products to address unmet patient needs is clear evidence of our passion.


TEAM WORK

PHAAX’ key strength lies in its team of top-notch professionals from the middle east pharmaceutical industry. The company’s founders have, to a great extent, shaped the pharmaceutical industry of the MENA region. Their experience and knowledge extends across multiple therapeutic categories, prescription and over the counter (OTC) brands, as well as private and hospital-based initiatives. Senior management has been drawn from the ranks of the most successful multinational companies in the region.


INNOVATION

Innovation is essential to help patients and health care providers address unmet medical needs. Striving to provide new benefits for unmet patient needs requires us to look for novel solutions, particularly where others have been discouraged by the difficulty of the problem or the small size of the patient population.


PURSUIT OF EXCELLENCE

In all that we do – our passion and collaboration, our integrity and our caring for patients – we demonstrate our pursuit of excellence. We will always strive to take it to the next level. Our new marketing and sales excellence model will connect digitalize communication using the latest to be easily and friendly accessible to all healthcare provider and consumer.


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